Better together. Hello.
McFly is a global brand and communications collective turning complex challenges into clear strategy, distinctive design and work people remember.
Strategy and creativity, working as one.
The McFly project test
Could McFly make this fly?
Do you need McFly? Answer five quick questions to find out.
Your result
Start answering to see where you land.
Strategy without design is just a deck. Design without strategy is just decoration. Together, the work becomes a brand people remember.
Who we are
Two perspectives. One team.
Camilla
Camilla brings strategic clarity, insight and a creative approach to solving business, brand and communications challenges.
Camilla on LinkedInGui
Gui brings creative thinking, design craft and the ability to turn ideas into distinctive, powerful work.
Gui on LinkedIn“We love ideas. We love design. And we love working together. That’s when the good stuff happens. So we made it official.”
What we do
Give us an interesting project.
- A complicated brand.
- A new business.
- An unclear brief.
- An idea that is stuck in your head.
It does not need to be perfectly formed. Tell us what you are trying to do, what is getting in the way and why it matters. Chances are we have done something similar before.
Project examples
Think. Create. Design.
Think
- Research and insight
- Brand and communications strategy
- Positioning and purpose
- Brand architecture
- User and customer experience
- Comms planning
- Workshops and facilitation
Create
- Creative strategy
- Creative concepts and campaigns
- Brand stories and messaging
- Naming and verbal identity
- Content and activation
- Creative direction
- Co-creation
Design
- Brand identity
- Visual identity systems
- Digital experiences
- Presentations and communications
- Launches and implementation
- Products and merchandise
- Toolkits and guidelines
How we work
Much of our best work starts in a room together. We design and run workshops that align teams and unlock big ideas.
Immerse
We get to know the business, the market and the people. Real insight comes from the real world, not just AI searches.
Collaborate
We get the right people in one room. Collaborative sessions sharpen the strategy, build alignment and surface ideas with longevity.
Make
Design turns the thinking into something people can see and feel — crafted with care, built to last and made to deliver real creative impact.
A growing collective
We miss you!
To all the brilliant people we have worked with around the world: it was great. Shall we do it again?
We love working with talented creatives, strategists, designers, writers, photographers, filmmakers, techies and makers. We value brilliant work, knowledge and skill sharing. Perhaps we have worked together before. Perhaps we should have.
Why don’t you join us?
Contact